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Date posted: August 31, 2010

In the first half of 2010, I produced two advertorials sponsored by Underwriter’s Laboratories (UL) for Automation World magazine.

The May advertorial discussed the best ways for manufacturers to comply with the new machinery directive. The August advertorial discussed why third-party clarification made sense for manufacturers.

These UL advertorials are good examples of how I handle deeply technical subject matter for clients in highly sophisticated, niche markets. Speaking to this point, UL’s Alison Johnson, commercial manager, Power & Controls, said this about my work (in a recommendation she wrote for LinkedIn):

“Marty does an excellent job of converting highly technical information into prose that the everyday reader can understand. One of Marty’s biggest assets is that he has experience working in technical industries and is therefore able to extrapolate key messages from highly complex and technical subjects…”  

Date posted: August 25, 2010

I recently completed a white paper for SchoolDude.com that outlined the 12 steps that colleges and universities can take to reduce energy consumption.

This is the first white paper that I’ve written for SchoolDude’s higher education group. During the past three years, I have produced two white papers for their k12 division, along with nearly a dozen case studies and other marketing documents.

SchoolDude.com develops online tools for facilities management, IT help desks and assets, utility tracking, etc. They are the #1 provider of on-demand operations management solutions designed for the needs of schools and universities.

Date posted: August 20, 2010

Underwriter’s Laboratories, the world-famous product compliance organization, recently contracted with me to write two advertorials for a publication called Elevator World.

The first advertorial covered functional safety in elevator applications. The second discussed compliance with new elevator safety codes.

UL’s advertorial strategy is effective because the company takes great pains not to make their advertorial overtly commercial. Rather, they use the space to provide critically important information-delivered with journalistic integrity and accuracy-to this niche audience.

That’s why I whole-heatedly agreed to act as a ghost writer for these advertorials. The information contained in these two pieces can save lives.

Date posted: August 18, 2010

It's always flattering to receive a glowing recommendation from a satisfied client. I'm especially honored that Chip Glisson, director, Marketing Communications at Datamax-O'Neil, took the time to write the following about my services:

“We have contracted Marty Weil to prepare case studies and white papers over the past four years and have been extremely pleased with the results. I would not hesitate to call for his assistance when these types of requirements arise because I know I can count on him to produce an excellent final product delivered on time.”

-Chip Glisson (August 18, 2010)

Datamax-O’Neil brings the strength of two leading auto ID companies to form one of the world’s largest providers of desktop and portable printer solutions. The company's printers have a long track record of being technologically advanced, highly reliable, and delivering the industry’s best return on investment.

Date posted: August 10, 2010

Recently, I've been asked several times, by various people, which publishing companies I've worked with over the course of my 20+ year career as a contributing editor. Next time someone asks, I'll be able provide them with a link to this post. Not only does it include the name of each publishing company I've had the pleasure to do business with, but it also includes handy, clickable links to their sites.