Marketing Communications Agency Selection & Oversight

As the lead consultant for Weil Marketing Communications, Inc., the agency I owned and operated from 1992 to 2005, my main role was to create and execute strategic marketing communications plans for my agency’s roster of Fortune 1000 corporations. These days, companies leverage my years of experience creating virtual marketing teams to assist them in selecting and managing marketing vendors and other key external creative types to execute their marketing plans. Recently, for instance, I assisted a residential real estate developer in their agency search. I selected marketing partners to handle advertising, public relations, and direct marketing. Once the agencies were in place, I continued to act in an oversight capacity to ensure that the plan was executed to the highest standards and was completed on time and on budget.



“I want to thank you for a job well done, Marty, and compliment you on the capabilities I observed during the process of this initiative. Included prominently among these are: Excellent technical grasp

  • You understood the intricacies of our product and markets with no perceptible learning curve.
  • Speed of execution
  • The project as defined above speaks volumes to this.
  • Quality of work
There was very little revision required for the case studies, something particularly impressive in light of the limited background material you were working with in many cases. Turning French faxes into compelling case histories goes well beyond translation, another skill that’s hard to find in technical writers.

“When you do exceptional work, you help us do exceptional work. The CD-ROM was released on schedule and very well received, and the case histories are being repackaged for a range of public relations purposes.

“In markets moving at Internet speed, the success of collateral and sales tool support often depends on the ability of a company’s vendors to provide service that allows the company to create and release those marketing elements in a timely manner. I know this is something you’re keenly aware of, because of the performance I’ve seen.

“Please know that we look forward to using your services again when the need arises, and that I would recommend you to any PR or marketing professional looking for high-quality and dependable writing resources.”
-Ellie Dimarucut, Collateral & Sales Tool Program Manager, FileNET Corporation


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