• Marty Weil writes for print and the Web. He has more than two decades of experience writing about the use of technology in numerous fields including education, manufacturing, and food processing.

    This blog provides tips, guides, and commentary on subject matter related to journalism, copy writing, and social networking.

    • Are you fascinated by the unlimited potential of social networking?
    • Are you serious about creating viral content for your blog or Web site?
    • Are you intrigued by the potential of online publishing?
    • Are you searching for reliable talent to write for your print or online publication, corporate Web site, or blog?
    • Are you looking for tips, tactics, and strategies that foster better written communications for your marketing efforts?

    If you answered yes to any or all of the above questions, you will find value in this blog.

    In addition to this blog, Marty also edits ephemera, an award-winning blog that enjoys a wide following among artists, authors, researchers, and collectors.

    Marty's My Year in Asheville blog project spawned a hardcover book by the same name.

    Marty has also served as a consultant and managing editor for several Fortune 500 microsite blog projects.

    He is interested reading, music, and entrepreneurship.

    You’re welcome to drop me a line anytime.

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Trade Press Journalists Must Embrace Social Networking

According to a recent Pew study, American adults are moving into social networks more quickly than the Top 100 news organizations. The Pew study shows that one third of all Americans now have a profile on at least one social network.

To me, this trend among readers moving online is exciting, especially if you're in the business of writing freelance trade press articles like I am. As part of my strategy to differentiate myself from other trade press freelance writers, I've embraced social networking as a means to establish my brand and expand the audience for the content I produce, thereby helping my publishers in their quest to drive traffic to their sites. According to the Pew study, it seems very few news organizations have recognized the power of the social networks in helping to expand their reach, as only one in 10 major new organization have social networking features on their sites. If the majors haven't embraced the technology, image how few in the trades have done so. 

With more readers moving to the Web, I feel there's an opportunity for trade press editors to expose their work (and help their publisher's business in the bargain) to a wider audience than ever before imaginable in this traditionally low-key area of journalism.

Social networks offer a powerful way to put content in front of people and to create a multiplier effect as users share good stories and recommend them to friends, who may share them in turn with more friends.

Are you using social networks to push out your freelance trade press content? What’s working? What’s not? Please share your experience in the comments.


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