Misconceptions have a way of becoming cozy, making their way into even the most assiduous minds. Case in point: Bertrand Russell notes in The Impact of Science on Society, “Aristotle believed that women have fewer teeth than men; although he was twice married, it never occurred to him to verify this statement by examining his […]
Those are my principles, and if you don’t like them… well, I have others. — Groucho Marx When a post has manifesto as its subject, it only seems fitting to lead with something from Marx. (We’ve always preferred Groucho to Karl.) The great moustache’s “flexibility” can well apply to content marketing, where each practitioner has […]
The IT Toolkit section of January’s Inbound Logistics magazine features my article about Molson Coors’ new route planning system. The case study examines how Molson Coors’ new delivery planning system taps routing, pallet building, and truck loading functionality to optimize shipment flow. I have been a regular contributor to Inbound Logistics since 2011.