CEO Mark Stevens reveals that there are only four reasons any company fails in the pages of his forthcoming book "Your Company Sucks" (BenBella Books August 2011, $14.95). Stevens' four company killers are:
1. Rudderless Leadership.
2. Lust to Lax Syndrome.
3. Complacency.
4. Belief in Conventional Wisdom.
I mention the book here becuase its contents dovetails with several of the recent white papers I've written for enterprise software companies, who design solutions that address many of the pitfalls Steven's warns about in his new book.
